Apple vs. Android

PHMKT-682 Apple vs Android Insights 1

September means the beginning of sweater weather, the return of Pumpkin Spice Lattes and the launch of a new iPhone. Now that the highly anticipated iPhone 6s line has finally hit stores and is smashing sales records, the Pornhub statisticians have decided to dig through the data and found out what it is that separates iPhone-wielding Pornhub users from our Android-loyal visitors, in terms of how they interact with the site and what kinds of content they prefer. Currently, just over 60% of our traffic comes from mobile devices, so without any further ado, let’s take a look at what makes each of these major subsets of Pornhub’s viewership tick.

We’ll start by taking a look at how traffic shares for iOS and Android have grown over the course of the last 5 years. As depicted in the chart below, back in 2010, traffic originating from devices operating on either iOS or Android accounted for a mere 12% of overall traffic collectively. Jump forward to today, and this figure has shot up to a whopping 63%.

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To get even more specific, we’ve also tallied which types of mobile devices that our different OS-grouped users come to us from most. Interestingly, Android-based users take the lion’s share of traffic shares when it comes to phone-based traffic but iOS really cleans up on the tablet front. That being said, you might want to make sure that you wash your hands after handling someone else’s iPad…

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When choosing a mobile device, speed and and overall performance are generally taken into account. Here we’re looking at how long iOS users tend to spend on site on average, per visit as well as how many different pages are visited per session, compared to Android fans. If we’re going for efficiency here,  iOS-based users get the job done faster. They tend to spend a mere 8 minutes and 40 seconds on site when they visit Pornhub and tend to reach satisfaction after just 9.8 page views. There is also an argument to be made for lasting power, which is where Android users shine. They spend a leisurely average 10:06 per visit and peak out at 10.9 page views.

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Android and iOS-based users also have their own distinct tastes with regards to the types of content that they enjoy on their respective devices. To illustrate this best, our statisticians took a look at which categories earned proportionally more views from one OS group to the other. Check out our findings in the chart below.

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iOS users – let that freak flag fly. This group views videos in the Bondage and Fetish categories 105% and 66% more than Android users, who appear to prefer ebony and cartoon-themed content significantly more. Android users also enjoy more full-figured women in their porn, in that they view videos in Pornhubs’s BBW category 138% more than iOS users, while iOS users like their ladies mature, as made evident by the fact that these viewers browse videos in our MILF and Mature categories 134% and 70% more than Android users. Let’s move on with a look at which specific terms are searched for proportionally more within each group when compared to the other.

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Within these proportional search differences, what really sets the two groups apart aside from content type is the way that they search. iOS users keep it simple with 1-2 keywords being used per search, whereas Android users get more specific, often using 3-4 descriptors to find the content that they want. Again here, we see Android users searching for a lot more ebony-themed content than iOS users, who are more interested in content featuring sex between step-relatives. We’ve also got the data representing the overall top searches on each operating system.

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If you’re a regular Pornhub Insights reader, you’ll notice that the top searches here very closely resemble the top searches we often report for Pornhub overall. This is simply because mobile now accounts for so much of our overall traffic use, but there are a few notable differences between the two groups. Both search for lesbian-themed content the most overall, but iOS users have more mature-themed searches like ‘step mom,’ ‘milf’ and ‘mom’ charting higher on their list, indicating a stronger preference for older women in this group. Searches for ebony and cartoon-themed content rank higher with team Android. On to a look at leading ladies by operating system.

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iOS seems to have been team MILF up until now, but Android wins out on this front with their crowning of MILF queen Lisa Ann (NSFW) as their most searched for porn star. Indian favorite Sunny Leone (NSFW) also ranks high here, undoubtedly because of the high proportion of Android-based traffic originating from India. iOS, on the other hand, leads with Kim Kardashian in 1st place, stoner babe Madison Ivy (NSFW) in 4th and anal queen Asa Akira (NSFW) in 5th.

OS IN THE US AND ABROAD

We’ll shift the focus over to geography now, to take a look at where each operating system is more popular in different parts of the world, as well as within the US. First off is a breakdown of traffic shares within the top 20 countries that bring the most overall traffic to Pornhub.

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Within the high proportion of traffic that comes to Pornhub from mobile devices, 48% of the shares come from Android-based devices, accounting for the majority, with iOS-based devices coming in at a close second with 46% of shares. The United States, the UK, Canada and Australia are all much bigger iOS users, whereas countries like Brazil, Argentina and India all have many more Android users. With the exception of Australia, iOS use is more popular in the North, and Android in the South.

pornhub-insights-ios-android-map-worldwide

This is not unique to Pornhub, however. This interactive heatmap from statcounter illustrates where each operating system is more popular around the globe, and the findings there very closely resemble our own.The heat maps below further illustrate where iOS use is more prominent…

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…as well as where Android users dominate.

pornhub-insights-android-heatmap-worldwide

For this next section we’ll be honing in on the United States, starting with this simple map showing the states where iOS and Android are each respectively more popular. Overwhelmingly, it’s a sea of blue. Though in many states the proportions are nearly neck to neck and only differ by a few percentage points, iOS does dominate in nearly every state with the exception of Texas and South Carolina.

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This next chart indicates which states have the highest proportions of both Android and iOS traffic. iOS scores especially high in New England and the non-contiguous states, notably Vermont, Hawaii, New Hampshire, Alaska and New Jersey. Much like in the world at large, higher proportions of Android users are located in the southern states, namely South Carolina, Texas and Alabama.

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These north-south trends are again further illustrated in these heatmaps, beginning with the distribution of iOS users throughout the country,

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and wrapping up this section with this visualization of where Andoroid use is more prevalent.

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To finish off, we’ve got some demographic-based data for you, starting with gender. As it stands, women currently account for about 24% of Pornhub’s overall traffic. This number climbs slightly to 25.5% when we isolate and examine only mobile traffic, though there isn’t much difference between the different operating systems in terms of gender distribution.

pornhub-insights-ios-android-gender-traffic

When it comes to age, mobile users fall on the younger end of the spectrum, when compared to Pornhub’s overall age demographics. For instance, 31% of Pornhub viewers fall in the 18-24 cohort and another 30% in the 25-34 group, or 61% together. When we look at mobile traffic alone, millennials account for slightly higher traffic proportions, specifically 66.1%.

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Here ends our latest Operating System battle. Were you surprised by anything that you read? Let us know in the comment section below. We’ll be back before you know it with more Pornhub Insights, so be sure to check back soon!

Norway Update

We got a request from our friends over at Tek.no to take a look at how these traffic shares have changed over the years in Norway. As you can see in the chart below, iOS reigns supreme in the country, now taking the lead with 42% of traffic shares, a figure which has literally doubled since 2010.

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