Eurovision 2024 Traffic Insights

The world renowned Eurovision competition took place on May 11 in Malmo, Sweden, drawing attention from viewers all around Europe. Our statisticians were happy to pull the data again this year to see how the event altered traffic patterns. With so many countries involved, they were not surprised to see the drops, and the inevitable increases after the competition! ‘

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Final Fantasy 7 Rebirth Insights

In 1997, Final Fantasy 7 was released into the world for Playstation. Since then, the game has remained in the collective consciousness of gamers around the globe. It was received with widespread critical success and remains one of the most influential video games ever created. Over 25 years later, the beloved game is being remade into a trilogy, with the first installment released in 2020 and now, in 2024, the sequel, Final Fantasy VII Rebirth. 

Video game launches of this magnitude often impact searches on Pornhub. In our 2023 Year In Review, the character Tifa was the second most searched for video game character of the year.  

On February 29th, Final Fantasy VII Rebirth was released. Naturally, our statisticians pulled some data to find out how the latest installment impacted searches.

The week leading up to the release saw a small increase of searches for “final fantasy” compared to the average amount in the first quarter of the year. However, the day before the release date saw a +600% increase in searches. That number continued to climb for a few more days, reaching +1,146% on February 29 and then peaking at +1,543% on March 3. Viewers might have finished playing the game for the night, but they were still thinking about its characters.  

As expected, Tifa, one of the main characters in Final Fantasy VII Rebirth, saw a massive rise in interest. She was searched for nearly 6x more than the next most popular character, Aerith. In third place was the game’s protagonist, Cloud, followed by Jessie, Yuna, and then the villain, Sephiroth. 

We hope you enjoyed this Final Fantasy edition of Insights! 

Super Bowl Sunday 2024

The 58th Superbowl Sunday was this past weekend, Feb 11, 2024. The Kansas City Chiefs faced off against the San Francisco 49ers. In the end, the Chiefs won 25 to 22. Congratulations to the Kansas City Chiefs! 

For 10 years now, we have been tracking Superbowl traffic changes and writing an Insights post about the cultural phenomena, so the New York Post checked in to see the results. An event of this scale has a strong effect on Pornhub’s traffic, and this year was no different! 

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Sanremo Festival 2024 Insights

From February 6 to 10, 2024, the 74th edition of the music festival Sanremo took place in Italy. Since 2017, our statisticians have been analyzing traffic fluctuations during the festival. And when Fanpange.it asked us about this edition, our statisticians were happy to oblige. This year, we looked at the changes in traffic on the first and last night of this year’s festival, the 5th consecutive edition hosted by Amadeus.  

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