Pornhub Insights is research and analysis directly from the Pornhub team.


We’ve compiled data from billion of hits, all to explore the intricates of online porn viewership. is the world’s biggest porn site. Follow Insights for stats, events and Pornhub related announcements.

Empire State of Porn: NY searches on Pornhub

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The state of New York ranks 3rd after California and Texas in terms of most visitors to Pornhub within the United States. As we saw in our 2014 Year in Review, the US are responsible for the lion’s share of overall traffic to Pornhub, so suffice it to say that site users in NY represent a significant portion of visits to the biggest adult site in the world. As a part of a special collaboration with Thrillist NY, the Pornhub statisticians are taking a look at top searches on Pornhub within the Empire State. We observed some pretty interesting trends in this first state-specific edition of Insights – let’s begin! READ MORE

Pornhub & The 2015 NBA Finals

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It’s been quite the week for sports fans! Just a day after our Stanley Cup coverage, we’re coming at you today with a look at how this year’s NBA Finals affected traffic flow on Pornhub. We’ve tracked how this colossal sporting event has caused fluctuations in regular site traffic both in 2014 and 2013 and our statisticians have just now delivered this year’s results. As we all know by now, the Warriors came out to play and won the first Golden State Championship in 40 years, so let’s take a look at how it all went down with regards to Pornhub. READ MORE

Pornhub & The Stanley Cup Playoffs 2015

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For the third time in just 6 years, the Chicago Blackhawks have once again won the Stanley Cup. During one of the closest NHL finals of all time, Pornhub traffic was unsurprisingly quite affected during each of the respective games. As you’ve come to expect from us by now after our coverage of both the 2013 and 2014 Stanley Cup series, our devoted statisticians are back at it again today with a breakdown of the impressive traffic swings that occurred during this exciting series. READ MORE

Up in Smoke

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What’s your secret taboo? Special kink? Recently, the Pornhub statisticians have been taking a closer look at some of the most popular niches among our users, while examining and teasing out some trends within these groups. We’ve looked into BDSM as well as how the 50 Shades of Grey film affected these types of searches on our site. This particular installment in on smoking. While the smoking fetish is certainly a popular one on Pornhub, our findings quickly revealed that in addition to a strong interest in or fetishization of the act of smoking itself, there appears to be many marijuana affectionados among our users. As such, for this special collab with High Times, we’ve divided this post into two parts; the first focusing on the wonderful world of weed-related porn searches and the second honing in on general smoking-specific data. Let’s light it up! READ MORE

Some Like it Hot: Marilyn Monroe Searches


It’s difficult to name a sex symbol more iconic than Marilyn Monroe. Despite the fact that it has been over 50 years since her passing, the image of the blonde bombshell who seduced a president and seemingly an entire nation is still recognized all over the world. Her curves paved the road for the likes of Kim Kardashian while variants on her blonde waves, red lips and bedroom eyes can be seen on countless porn and Hollywood stars alike. The departed megastar would have been 89 on June 1st of this year and to mark the occasion, Lifetime aired a two part biopic chronicling the highs and lows of her life over the 30th and 31st of May. Interestingly, searches for Marilyn Monroe skyrocketed on Pornhub during this time, averaging at a 90% increase over the weekend. The chart below more clearly indicates how the premiering of the film influenced searches for the actress over the 3 day period. READ MORE

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