Apple September 7th Event Insights

Apple’s annual event is streamed live to millions of people around the world who tune in to see the latest gadgets and iPhone models. This year, the event was held September 7th at 1pm Eastern Time. Pornhub’s statisticians worked with the team at Mashable to capture all the excitement through data.

To see how Pornhub’s traffic fluctuated during the event, our statisticians compared the number of pageviews per minute, to the number of pageviews on a typical Wednesday (averaged over the previous 4 weeks).

Our premise was that during the event, as each major product was revealed, there would be a drop in pageviews on Pornhub. And during the less interesting parts, we would see people start to browse Pornhub again.

To make things more interesting, our statisticians separated the pageview changes by Apple devices (iPhones, iPads, MacOS) and non-Apple devices (Android, Windows). The theory being that Apple device users would have more interest in the event than those using, for example, Android based smartphones.

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ASMR Searches

Autonomous Sensory Meridian Response, or more commonly referred to as ASMR is defined by Wikipedia as a “perceptual phenomenon characterized as a distinct, pleasurable tingling sensation in the head, scalp, back, or peripheral regions of the body in response to visual, auditory, tactile, olfactory, or cognitive stimuli.” In other words, exposure to certain stimuli like the sound of whispering or watching someone brush their hair triggers a blissful almost trance-like feeling.

Many of these triggers are visual or auditory in nature and as such, Pornhub has video content specifically intended to bring on this “brain orgasm” in viewers. Since 2015, ASMR searches have continued to increased on Pornhub, perhaps in part due to the considerable amount of media attention the phenomenon has received within the same time period.

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The Popularity of Pegging

They say that behind every great man is a great woman. And when that woman is wearing a strap on dildo, the resulting sex act is called “pegging”. As the hashtag #PrinceOfPegging was trending in the U.K., thousands headed to Pornhub to see what all the fuss was about.

On July 28th, this curiosity caused searches for “pegging” to grow by +318% in the U.K., along with a +98% increase in searches for “strap on”.

Worldwide, “pegging” is searched over 3 million times each month, and visitors from the U.K. are twice as likely to search pegging when compared to the rest of the world (+102%).

Men are proportionately +28% more likely to search for pegging than women, and the 55-64 age group is +36% more likely to search when compared to all other ages. Millennials are the least interested in pegging, with visitors 18-24 being -31% less likely to search for pegging.

The 10 most popular pegging related searches include:

  1. Femdom pegging
  2. Pegging threesome
  3. Pegging his ass
  4. Amateur pegging
  5. Ebony pegging
  6. Pegging pv
  7. Hard pegging
  8. Wife pegging husband
  9. Pegging gangbang
  10. BBW pegging

You can learn more about pegging and how to pleasure your partner by visiting the Pornhub Sexual Wellness Center.

Canada’s Traffic During Rogers Internet Outage

On Friday July 8th, many Canadians woke up to find their home and mobile internet was down. Rogers, one of Canada’s top telecommunication providers, suffered a massive outage that left millions of people without telephone and internet access, and millions more without access to vital services and the ability to pay with direct debit cards.

The outage lasted well into the following day, with several provinces harder hit than others. Pornhub’s statisticians followed Canada’s traffic changes throughout the day, and were able to identify just how much of the country was affected by the outage, at least when it came to their favorite times to watch porn.

Canada-wide traffic began to drop immediately after the outage began, around 5am Eastern time. By 7am hourly traffic was down -19% compared to the same hour on an average day. Traffic remained below average for the rest of the day, including another -19% drop in the early evening.

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2021 Year in Review

Welcome to Pornhub’s 8th Year in Review, where we bring you 2021’s hottest trends, terms, searches and a recap of everything that happened during the year. Here you will find plenty of colorful infographics filled with data compiled by Pornhub’s intrepid statisticians. As always, we provide a little commentary to touch on the main trends and breakdown the details to see how the year that was 2021 affected the porn viewership of people around the world.

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Pornhub’s Traffic Increase During the Facebook & Instagram Outage

Facebook, Instagram and Whatsapp were offline for several hours on October 4th, 2021. Starting at about 12pm Eastern Time, Pornhub’s traffic increased by as much as +10.5%, which equals about half a million additional users during each hour that Facebook’s services were down.

Pornhub’s statisticians found similar traffic increases during another Facebook & Instagram Outage in March of 2019.