As part of a special collaboration with Daily Dot, Pornhub Insights is looking into the popularity of gay porn (nsfw) for the first time, beginning with Americans who account for nearly 40% of Pornhub’s 60 million daily visitors. The proportion of visitors viewing Pornhub’s gay male content in the United States has grown 45% from 2012 to 2016. As of May 2016, over 3% of all U.S. Pornhub visitors go directly to our gay male section of the site.
These numbers exclude the large number of lesbian videos viewed on Pornhub, as those are most often associated with straight visitors. Specifically, this study will look at people viewing Pornhub’s gay male content, where in the U.S. they visit from, and what searches and categories are the most popular.