As part of a special collaboration with Daily Dot, Pornhub Insights is looking into the popularity of gay porn (nsfw) for the first time, beginning with Americans who account for nearly 40% of Pornhub’s 60 million daily visitors. The proportion of visitors viewing Pornhub’s gay male content in the United States has grown 45% from 2012 to 2016. As of May 2016, over 3% of all U.S. Pornhub visitors go directly to our gay male section of the site.
These numbers exclude the large number of lesbian videos viewed on Pornhub, as those are most often associated with straight visitors. Specifically, this study will look at people viewing Pornhub’s gay male content, where in the U.S. they visit from, and what searches and categories are the most popular.
Across the United States, the proportion of gay viewers in each state varies greatly. As the following heat-map illustrates, many Southern states have a larger percentage of gay viewers compared to Northern states. To compensate for population density, our statisticians have instead looked at the proportion of gay viewers within each state.
The District of Columbia has the largest proportion of visitors viewing Pornhub’s gay section at 3.37%. New York follows closely behind at 3.3%, Florida at 3.27%, Mississippi at 3.26% and Louisiana at 3.22%. The state with the lowest proportion of visitors to our gay section is North Dakota at 2.26%. Other states with a low proportion include Montana at 2.31%, South Dakota at 2.32% and Idaho at 2.38%.
Pornhub has more than 20 categories of gay videos, appealing to all different tastes. Across the entire United States, only two categories rank as the top viewed in each state. Gay videos featuring ‘Straight Guys’ are very popular in the West and Midwest states, whereas the ‘Black’ gay category is more popular in the South and parts of the North-East.
To really see how gay porn tastes vary from state to state, the following map shows the top relative category views. These are the gay categories that are viewed more often in each state when compared to all other states. Again, we find that many Southern states are more likely to prefer videos from the ‘black’ category, along with some North-Eastern states like New York and Michigan.
Videos from the ‘bareback’ category are viewed more often in states like Washington, Nevada and New Mexico. California, Arizona and Texas are more likely to view gay ‘Latino’ videos compared to the rest of the U.S., and ‘Fetish’ gay videos are preferred in Oregon, South Dakota and Colorado.
Some stand-out states include Pennsylvania where they like gay ‘Blowjob’ videos, in Massachusetts ‘Daddy‘ (nsfw) rules, and Vermont likes guys with a bit of ‘Muscle’. Nebraska and Iowa agree on the gay ‘College’ category, whereas Montana and Alaska enjoy more gay ‘Creampie’ videos, and Wyoming likes ‘Bear’ type gay men.
The following chart ranks the top 20 gay categories across the entire United States. By far ‘Black’ is the most popular category, followed by ‘Straight guys’, ‘Bareback’ and ‘Big Dick’ videos. Bringing up the rear are ‘Japanese’, ‘Massage’, ‘Fetish’ and ‘Solo Male’.
In our recent collaboration with Cosmopolitan entitled Girls Who Like Boys Who Like Boys, we discovered that many women also enjoy watching gay male videos, and their favorite categories were similar, starting with ‘Black’, ‘Straight Guys’, ‘Daddy’, ‘Bareback’ and ‘Big Dick’.
The most searched for gay pornstar in the United States is Johnny Rapid. Also popular are Rocco Steele, Jake Bass, Antonia Biaggi and Zeb Atlas.
Categories tend to be quite broad, but search terms can often give more insight into what exactly our visitors are looking to see. Much like the most popular categories, the top terms include variations of Straight and Black guys including ‘straight first time’, ‘big black dick’, ‘straight friend’ and ‘black daddy’. Gay videos featuring ‘college roomates’ are popular, along with athletically inclined searches like ‘coach’ and ‘locke room’. We also find a significant number of searches for videos featuring ‘married’ gay couples.
To see how popular searches vary state by state, we again looked at the relative results. The following table shows what search term is more likely to be used in each state when compared to all other states. Some unique results include ‘doctor’ in Connecticut, ‘chub’ in Indiana, ‘gloryhole’ in Iowa, ‘circle jerk’ in Wisconsin and ‘bdsm’ in Minnesota. Alaska likes home-grown gay men with ‘alaska’ being the top relative search.
States bordering Mexico such as Texas, Arizona and New Mexico are more likely to search for ‘cholo’ videos featuring Mexican-American men, whereas Montana and Oklahoma prefer gay ‘cowboy’ videos more than the rest of the United States. What about Kentucky and West Virgnina? They’re more into gay ‘redneck’ videos.
We hope you enjoyed this first edition of Pornhub’s Gay Insights. Would you like to see more statistics on Pornhub’s gay visitors? Let us know in the comments!
