Two amazing things happened on August 21st, 2017. First, the moon passed between the Earth and the Sun, blocking day light to much of the continental U.S. for the first time in nearly 100 years. And second, U.S. traffic to Pornhub plummeted to some of the lowest levels we’ve seen in years, as people’s eyes diverted from pornstars to the real star overhead.
The following map illustrates the traffic changes by state. Many of the states where the eclipse’s “path of totality” passed through had the biggest traffic drops, including a -54% change in Wyoming, -42% in Nebraska, -40% in Idaho and -39% in Oregon.
