Last 14th of May Italy celebrated Mum day, so we jumped at the chance to take a look into the habits of the Italian mum’s boys along with our friends at Corriere della Sera.
Many holidays such as Thanksgiving and Easter will cause related searches to increase, and MILF’s Day is no exception. On Sunday May 14, 2017 we found that searches containing Mom and Mamma (that’s the Italian word for Mum) increased by 275% in Italy, which is a very significant amount considering the popularity of these two terms. In fact, ‘mum’ is the 3rd most popular search term in Italy.