Pornhub Debuts First Branded Lubricant Collection to Create a Smoother User Experience

Posted: 30/09/2016

Pornhub Debuts First Branded Lubricant Collection to Create a Smoother User Experience
Leading Adult Entertainment Platform Launches Lubricant Line at Erofame Tradeshow in Germany

New York, NY (October 5, 2016) –Pornhub, the premiere online destination for adult entertainment, in conjunction with XR Brands, a manufacturer of adult novelty products, announced today the launch of a line of lubricants, which come in a variety of types and are meant to create a smoother user experience. The product line, which includes Pornrub, Luvrub, Hotrub and Premiumrub, is debuting at the Erofame tradeshow in Hannover, Germany and can be purchased online at .

Whether using Pornrub for solo sessions or Luvrub to love yourself and partner, each lube is designed with Pornhub’s style and XR Brands dependable quality. In commemoration of the launch, Pornhub headed to Agua Dulce, California to create the world’s largest lube slide, which stood 55 feet tall and spanned 150 feet long. The team used over 110 gallons of lube and well, things got sticky. Check out the full video at .

“The launch of our lubricants line is a big but rational move for us,” said Corey Price, VP Pornhub. “At Pornhub, we’re all about the user experience. Until now, we’ve been laser-focused on delivering that through best-in-class content. With the launch of our lubricants line, we are further enhancing that experience through product – and bridging the online and at-home Pornhub experience. For those sick of using lotions, we’ve got the potions – and we’re greased up about the launch.”

While this is Pornhub’s first move into the lubrication space, the adult entertainment conglomerate is no stranger to sex toys and products. Last year, the adult entertainment site partnered with leading global adult novelty manufacturer, Topco Sales to launch TwerkingButt, an interactive sex toy that provides the ultimate experience in interactive cyber passion. The device features multiple twerking patterns, customizable rhythms, massage speeds, sensual vibrations, and simulated body heat, which can all be custom controlled with the included remote or via your smart phone/tablet (Android or iOS).

“Pornhub is one of the most recognizable names in adult content and it was only natural that the brand would expand into tangible products,” said Rebecca Weinberg, XR Brands Director of Sales & Marketing. “The introductory lube collection will offer fans four varieties, that cater to masturbation, sensation play, and other intimate acts that require only the best lubricant formulations. It’s an honor to partner with the likeminded team of Pornhub professionals and we look forward to speaking with customers about the future launch.”

XR Brands manufactures premium adult products for mainstream markets, including an assortment of 15 fully branded product lines. Recently named 2016 Fetish Company of the Year by industry media organization StorErotica, XR Brands understands and embodies the needs of fetish buyers in its product lines and store trainings. Some of the products they sell include, iFuk VR Virtual Reality Stroker, CleanStream, Master Series, Tom of Finland and Strict.

“Lubricant is an essential part of satisfying sex – whether by yourself or with a partner – and we are pleased to team with Pornhub and enhance the experience for their more than 100 million daily users,” said Valentino Tolman, XR Brands International Sales Manager. “This deal has set a new standard and shows how a genuine crossover between product manufacturing and content delivery should look. It was an honor to orchestrate this collaboration and the team and I’m very excited to showcase the lubricants at our booth at Erofame show in Hanover Germany….I know it will be a big hit!”

About Pornhub:
Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. With over 3 million videos and over 60 million visitors a day, Pornhub truly is the best adult site in the world. Pornhub has built the largest dedicated membership base in the adult community, with over 4 million engaged and loyal members, offering viewers a fun and sophisticated social experience directly in site, complete with messaging, photos, achievement badges and much more.

About XR Brands:
XR Brands is a wholly owned subsidiary of XR LLC in Huntington Beach California and has been manufacturing adult novelties since 1999. It develops and manages niche brands of adult novelty consumer goods to the adult retail market.