We all know that porn can be a tough industry to navigate.
There are concerns about safety, privacy, and intellectual property in any business, but even more so in ours.
That's why it's important to us to be transparent and honest with you.
Here are some of the things you might be wondering about, and how we're handling them.
How does Pornhub help sex workers?
Five years ago Pornhub launched the Model Payment Program as a way for sex workers to earn revenue with their content. The program grew from less than 10 models at launch, to over 50,000 amazing independent content creators who have earned tens of millions dollars of advertising revenue. This year we launched even more ways for sex workers to earn revenue with their content, such as selling content directly, tips and recurring billing on fan clubs.
We have partnered with a number of great organizations in the past, and are currently researching various sex workers’ rights organizations and advocacy groups that Pornhub could partner with and donate to in the future – we are very open to suggestions here as well!
Pornhub is also actively working to fight against the stigma of sex work; something we’re looking to do through partnerships with like-minded organizations, and facilitating open and accessible conversations about porn and the sex industry. We have some exciting announcements coming out in 2019 which will speak to this as well.
How do we fight racism and misogyny on your platform?
Unfortunately, there’s a ton of racism and misogyny in the sex industry (and in society as a whole), and because Pornhub is a community built platform, it comes through sometimes, no matter how hard we try to be fair and respectful. We’re trying to push the industry in the right direction (for example, changing the t slur to trans on our site), but unfortunately search terms used by the general public are slow to change - but it is happening! Ultimately, we want models to have full control over which identifiers, terms and words they market and define themselves with.
Do you publish people’s information along with DMCA takedown notices?
On the DMCA takedown form, people are able (and encouraged) to use their stage name when notifying us on infringing content that needs to be removed from our platform.
We do not publish full names, in case someone does send a full name and didn’t mean to.
We have never released personal information, even for valid counter-claims - this is all settled privately through email communication only.
A few years ago we added an alternative form that doesn’t require a DMCA notice to remove unwanted content, as DMCA law can be cumbersome in that it requires personal information.
Pornhub is devaluing the adult industry and causing performers’ rates to fall.
Streaming technology has caused shifts in several industries, resulting in changes to the ways that creators monetize their work. We have seen this in music, TV & film and yes, the adult industry as well. While Pornhub does not create content, we are partnered with and license content from a number of creators still operating within the traditional studio model. Pornhub also offers creators a number of different ways to monetize their work, namely the Content Partner Program, Model Program and Modelhub. These programs are designed for creators to be able to retain full control over where their work is visible, how they want to price it, and how often they want to release. We have a number of model coordinators on our team dedicated to helping models succeed and achieve their goals through our programs.
Over the last decade there has been a shift that has put more power in the hands of independent creators who can create content, earn royalties as well as control their content on adult platforms and programs.
We believe that enabling creators to release their content entirely on their terms, while retaining 100% of the rights and royalties they earn, is in fact the best way for creators to monetize in today's industry landscape.
How does Pornhub keep minors off their website?
We believe that parental guidance and education are of the utmost importance when it comes to young people and their developing sexuality. To take precaution against minors engaging with the site, Pornhub has RTA labeling on all pages for automatic blocking by all parental control and filtering software. We also launched the Pornhub Sexual Wellness Center under the direction of Dr. Laurie Betito in 2017, which features many articles on how parents and educators can tackle these topics with kids.
I'm curious about pay scales/compensation for "amateur" videos.
Amateurs in our model program are paid 80-90% of the ad revenue that the videos earn. The more ad views on their videos, the more they make. Last year the average rate was $0.69 for every 1000 views. Good content can get millions of views and make thousands of dollars. We also have the option for amateurs to sell their downloads on free videos, or sell the video instead of offering it for free.
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