2018 Winter Olympics

The 2018 Winter Olympics opened February 9th in Pyeongchang, South Korea. As people all over the world tuned in to watch their favorite winter sports, the excitement soon flowed over to Pornhub where searches containing “Olympic” and “Olympics” grew by up to 561% compared to average levels.


Pornhub Premium Valentine’s Day

Every February 14th, the Pornhub team shows our love for our users by offering 100% free access to the Pornhub Premium service for a full day. In 2017 more than 3.5 million took advantage of Free Valentine’s Premium access, and we are expecting a lot more people this year.

In anticipation of the big day, our statisticians decided to see what millions of people are most likely to do when they have access to Pornhub Premium for 24 hours. By comparing usage of Pornhub Premium’s on February 14th, 2017 to usage on an average day, they were able to estimate how the influx of new visitors differed from the people who were already using the Premium service every day.


Sanremo Music Festival 2018

On Tuesday, February 6th, the first of the five-night run of the most famous Italian music events took place. Yes, we are talking about the Italian song Festival of Sanremo!

The festival is a song contest held annually since 1951 in the so-called “city of flowers” Sanremo in the Ligurian seaside. Over the years, this traditional show how launched several world-famous Italian singers such as Andrea Bocelli, Laura Pausin and Eros Ramazzotti.

This 68th year of the Sanremo Music Festival was broadcast as usual on the National Channel Rai Uno from the Ariston Theatre, and hosted by Claudio Baglioni, Michelle Hunziker and Pierfancesco Favino. The first night has reached 11,6 million viewers, so we joined with our friends at Fanpage.it to see if the talented voices were enough to take people’s attention away from Pornhub as happened last year.


2018 Super Bowl 52

Super Bowl 52 took place on Sunday February 4th, with the defending NFL champions the New England Patriots playing the Philadelphia Eagles. In the end, Philadelphia defeated the Patriots 41-33, to win their first Super Bowl. As Super Bowl Insights have become a tradition here at Pornhub (beginning in 2014), let’s begin this year with a look at Sunday’s top trending search terms.


Women’s March 2018

This past weekend was the one-year anniversary of President Trump’s swearing in, also marking the anniversary of last January’s Women’s March and the female empowerment movement it sparked in 2017.

All across the United States and in many cities around the world, women took to the streets in solidarity to give voice and visibility to some of today’s most pressing issues. Last year, Pornhub Insights took a look at the 2017 Women’s March and found major traffic changes to the site, especially with female traffic in cities where the largest marches were organized.


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