Halloween Insights

Halloween has become a tradition on the Pornhub Insights blog with holiday data released in 2015, 2016, 2017 and now 2018. This year we’re going to kick things off with the most helpful of spooky Insights; the costumes and characters that are presently being searched most often on Pornhub. So if you’re heading out to a Halloween party, these are the sexy costumes most likely to get you noticed.


Canada’s Searches Get Higher

On October 17th, Canada became only the second country worldwide (after Uruguay) to fully legalize marijuana for personal and medicinal use, so Mel Magazine inquired about how this may have affected Cannabis related searches.

While waiting in line at their local dispensary, lots of Canucks still found time to visit Pornhub. Traffic remained steady, but searches for Cannabis related terms were 206% higher than average. (We suspect many Canadians were also higher than average that day).


True Blue Picks: A Snapshot of Australia’s Favourite Porn

This special Insights analysis comes from Paul J. Maginn, Associate Professor of Urban Planning at the University of Western Australia.

Pornhub, one of the world’s largest online porn sites, provides us with a department store-sized window into our online viewing habits of “mainstream porn”.

In 2017 Pornhub had 28.5 billion visits, up from 23 billion (24%) in 2016. According to internet analytics firm, Alexa, Pornhub is the 27th most popular website in the world. It ranked 18th within Australia (and 14th in the US, 15th in Canada, and 16th in the UK.)

Australians made the eighth highest number of visits to the website – the same position it held in 2016. Given the comparatively small population of Australia, its inclusion in the “top 10” suggests that Australians are, at the very least, curious about porn.


Big Mouth Searches

Season 2 of the Netflix adult cartoon series Big Mouth landed on October 5th. Much of the show focuses on the sexual fantasies of it’s main characters (including some references to Pornhub), so it’s no surprise that fans began searching Pornhub for parodies of the cartoon. Cinema Blend asked Pornhub’s statisticians to take a closer look.

By October 8th, searches were 14,937% higher than their daily average before the new season arrived. In just over a week, 1 million people have searched for “big mouth” on Pornhub. On it’s peak day, searches for “big mouth cartoon” nearly equaled those of “cartoon”, one of Pornhub’s usual top 20 searches.

The most common searches containing “big mouth” have been:

  • big mouth cartoon
  • big mouth
  • big mouth show
  • big mouth lips
  • big mouth cartoon sex
  • big mouth blowjob
  • big mouth hentai
  • big mouth cartoon porn

To see how other recent events have affected Pornhub searches, check out our Bowser & Bowsette, and Fortnite Season 6 Insights.

YouTube Down, Pornhub Up

YouTube experienced a rare global service outage on October 16th, between 9:30 pm and 10:45 pm Eastern time. Mashable checked with us to see if YouTube’s disruption an effect on Pornhub traffic, and it certainly did. When you can’t tube, you fap instead!

Traffic to Pornhub surged during the outage, reaching 21% above daily averages at 10 pm. That’s a significant increase by millions of additional viewers during Pornhub’s peak evening hours.

During the outage, our statisticians also found some search terms had increased in popularity well above their average levels on October 16th. Searches for “asmr” increased by 201%, as people looking for an Autonomous Sensory Meridian Response were just as likely to find that on Pornhub as YouTube. Searches containing “YouTube” increased by 183%, along with other terms likely to appear on both streaming sites including “wwe”, “bowsette“, “fortnite“, “minecraft“, “game”, “pokemon“, “celebrity”, “twitch”, “overwatch” and “halloween“.

To see how other events cause Pornhub’s traffic to fluctuate, check out our Apple Special Event, 2018 World Cup, Fortnite Server Outage, and Hawaii Missile Alert insights.

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Pornhub Insights is research and analysis directly from the Pornhub team.


We’ve compiled data from billion of hits, all to explore the intricates of online porn viewership. Pornhub.com is the world’s biggest porn site. Follow Insights for stats, events and Pornhub related announcements.