Overwatch Game Update

Pornhub Insights recently reported a large increase in searches for “Overwatch” when the game entered public beta on May 4th. At the time of our Watching Over Overwatch story, we recorded a peak search increase of 817% on May 5. Much of the increase was driven by news coverage of the overly-sexualized content found in earlier beta versions.

Our statisticians continued to monitor Overwatch searches throughout the month, and found a second increased occurred when the final game officially launched on May 24th. As the following chart illustrates, the post-beta searches peaked 1102% on May 9th before slowly tapering off, then jumped again 947% above average on May 25th.


Please note that the index value representing average Overwatch searches has been re-calculated for this chart to include the new search volumes in the month of May. Based on the earlier average, searches on May 9 would have increased as much as 5143%.

Gay Searches in the United States


As part of a special collaboration with Daily Dot, Pornhub Insights is looking into the popularity of gay porn for the first time, beginning with Americans who account for nearly 40% of Pornhub’s 60 million daily visitors. The proportion of visitors viewing Pornhub’s gay male content in the United States has grown 45% from 2012 to 2016. As of May 2016, over 3% of all U.S. Pornhub visitors go directly to our gay male section of the site.

These numbers exclude the large number of lesbian videos viewed on Pornhub, as those are most often associated with straight visitors. Specifically, this study will look at people viewing Pornhub’s gay male content, where in the U.S. they visit from, and what searches and categories are the most popular.


Slow Motion is Moving Fast


Vocativ asked our Pornhub statisticians to see if Slow Motion videos have grown in popularity over the last few years. With the development of new high FPS cameras, more studios are producing scenes and compilations featuring slow motion sex. But has this translated into interest from Pornhub’s 60 million daily visitors? Apparently it has.


Eurovision Song Contest 2016


The Eurovision Song Contest is the longest-running annual international TV song competition. Beginning in 1956, the 2016 edition marked it’s 61st year. The finale took place on Saturday May 14 and lasted for 4 intense hours as the performers sang and viewers from across Europe televoted for their favorites. As often happens with hotly-anticipated televised events like the Game of Thrones premier, the Super Bowl, NBA Finals and NHL Playoffs, we saw major changes to Pornhub’s normal traffic levels before, during and after the Eurovision finale show.


Girls Who Like Boys Who Like Boys


Our first Insights post to focus on the porn interests of women was What Women Want. One of the most interesting take-aways from that study and it’s follow-up More of What Women Want was the large amount of gay porn viewed by women. Not only do women view a lot of lesbian porn, but the second most popular category among women was gay porn featuring men. Our friends at Cosmopolitan asked the Pornhub statisticians to dig a little deeper.


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Pornhub Insights is research and analysis directly from the Pornhub team.


We’ve compiled data from billion of hits, all to explore the intricates of online porn viewership. Pornhub.com is the world’s biggest porn site. Follow Insights for stats, events and Pornhub related announcements.