Valentine’s Day for Porn Lovers

Holidays like Christmas, Thanksgiving and even Halloween can often affect the habits of Pornhub visitors, so our friends at Mashable checked in to see how Valentine’s Day stacks up to the rest. Your own plans this Valentine’s Day might depend on whether you’re dating, married or single. But we soon discovered that regardless of relationship status, Valentine’s Day has a significant effect on traffic to Pornhub and the terms people search for.


Norway Insights

In this edition of Insights, we’re once again collaborating with for a second annual look at how Norwegians enjoy using Pornhub. Norway ranks 26th worldwide for traffic to Pornhub, even though it’s population places it at 119th. That works out to 19 visits and 158 page views per capita in 2016. As in most countries, Norwegians tend to visit Pornhub more between the hours of 10pm to Midnight, with Sunday being the most popular day and Friday the least.


Sanremo Music Festival Italian Traffic

On Tuesday, February 7th, the first of the five-night run of the most famous Italian music events took place. Yes, we are talking about the Italian song Festival of Sanremo!

The festival is a song contest held annually since 1951 in the so-called “city of flowers” Sanremo in the Ligurian seaside. Over the years, this traditional show how launched several world-famous Italian singers such as Andrea Bocelli, Laura Pausin and Eros Ramazzotti.


Pornhub Traffic During Super Bowl 51

The 51st Super Bowl took place on Sunday February 5th and saw AFC champions the New England Patriots play NFC champions the Atlanta Falcons. In the year’s largest televised sports event, millions watched as the Patriots overcame the largest deficit in Superbowl history to beat the Falcons 34 to 28 in overtime. Many live sports events cause a major drop in Pornhub’s traffic, but few are as drastic as the Super Bowl, when even non-football followers tuned in to see Lady Gaga’s halftime show, and the myriad of big budget commercials. Our friends at Cnet checked in to see how this year’s game stacked up.


Scotland Insights

Following our recent Year in Review, The Scottish Sun reached out to see how Pornhub visitors from their country stand out. Scotland accounts for 8% of Pornhub traffic from the United Kingdom, nearly matching it’s proportion of the regional population. The most searched for term in Scotland is a rather patriotic “Scottish”, followed by mainstays like “lesbian”, “step mom” and “milf”. Searches for “British” come in at 6th place, and “British Chav” 10th. Searches for “JOI” (Jerk Off Instructions) rank relatively high in Scotland compared to the rest of the United Kingdom, as does “celebrity sex tape”.


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Pornhub Insights is research and analysis directly from the Pornhub team.


We’ve compiled data from billion of hits, all to explore the intricates of online porn viewership. is the world’s biggest porn site. Follow Insights for stats, events and Pornhub related announcements.