Pornhub Insights is research and analysis directly from the Pornhub team.


We’ve compiled data from billion of hits, all to explore the intricates of online porn viewership. is the world’s biggest porn site. Follow Insights for stats, events and Pornhub related announcements.

Pornhub & Alabama

PHMKT-551 Alabama cover

After having spent some time looking at the porn habits of visitors to our site in both the State of New York and Illinois, the Pornhub statisticians have headed south. We’re looking at you, Alabama! That’s right, we’re in the Heart of Dixie examining what the people of Alabama like to look at the most when playing with theirs. As some of you may have heard by now, Pornhub is in the process of crowdfunding the first ever sex tape made in space, and seeing as workers from Alabama built the first rocket that put man on the moon, we couldn’t help but want to stop in and check out the state’s porn stats. At the request of our friends over at, we’re coming at you today with a huge load of Yellowhammer State data. There’s lots to cover, so let’s begin. READ MORE

Empire State of Porn: NY searches on Pornhub

Insights NY 3

The state of New York ranks 3rd after California and Texas in terms of most visitors to Pornhub within the United States. As we saw in our 2014 Year in Review, the US are responsible for the lion’s share of overall traffic to Pornhub, so suffice it to say that site users in NY represent a significant portion of visits to the biggest adult site in the world. As a part of a special collaboration with Thrillist NY, the Pornhub statisticians are taking a look at top searches on Pornhub within the Empire State. We observed some pretty interesting trends in this first state-specific edition of Insights – let’s begin! READ MORE

Pornhub & The 2015 NBA Finals

Insights NBA 2015 2

It’s been quite the week for sports fans! Just a day after our Stanley Cup coverage, we’re coming at you today with a look at how this year’s NBA Finals affected traffic flow on Pornhub. We’ve tracked how this colossal sporting event has caused fluctuations in regular site traffic both in 2014 and 2013 and our statisticians have just now delivered this year’s results. As we all know by now, the Warriors came out to play and won the first Golden State Championship in 40 years, so let’s take a look at how it all went down with regards to Pornhub. READ MORE

Pornhub & The Stanley Cup Playoffs 2015

Insights NHL 2015 4

For the third time in just 6 years, the Chicago Blackhawks have once again won the Stanley Cup. During one of the closest NHL finals of all time, Pornhub traffic was unsurprisingly quite affected during each of the respective games. As you’ve come to expect from us by now after our coverage of both the 2013 and 2014 Stanley Cup series, our devoted statisticians are back at it again today with a breakdown of the impressive traffic swings that occurred during this exciting series. READ MORE

Up in Smoke

PHMKT-518 Smoking Insights 6

What’s your secret taboo? Special kink? Recently, the Pornhub statisticians have been taking a closer look at some of the most popular niches among our users, while examining and teasing out some trends within these groups. We’ve looked into BDSM as well as how the 50 Shades of Grey film affected these types of searches on our site. This particular installment in on smoking. While the smoking fetish is certainly a popular one on Pornhub, our findings quickly revealed that in addition to a strong interest in or fetishization of the act of smoking itself, there appears to be many marijuana affectionados among our users. As such, for this special collab with High Times, we’ve divided this post into two parts; the first focusing on the wonderful world of weed-related porn searches and the second honing in on general smoking-specific data. Let’s light it up! READ MORE

Page 1 of 21123451020