The 2016 UEFA Champions League Final took place on May 28, 2016 in Milan Italy. Spanish teams Real Madrid and Atletico Madrid faced off. After a close match, Real Madrid won 5-3 on penalties following a 1-1 draw at the end of extra time. The match was watched closely by fans all over Europe, and much like the Superbowl and the World Cup, the Champions League Final caused a major drop in traffic to Pornhub. From 20h to 23h Central European Time, traffic in Spain was down -19% compared to the same time period on a typical Saturday. Iceland dropped -17%, Malta -15% and Norway -14%.
Because Spain had the largest overall traffic drop, we looked at the hour-by-hour traffic along with the capital Madrid and the average change for all of Europe. As the game started at 20h, traffic dropped off quickly and remained much lower than normal during the duration of the game. The tied extra time left fans on the edge of their seats, and traffic dropped as low as 27% in Spain, 44% in Madrid and 7% across all of Europe. After the game ended fans headed back to Pornhub in droves, with traffic across all of Europe reaching 13% above normal, plus 16% in Spain. Traffic took about an hour longer to recover in Madrid, reaching as high as 17% above normal at 1h.
No data on Italy…