Super Bowl XLIX was packed with many now memorable moments. There was that rather questionable play call during the game’s final moments, the brawl, the giant tiger transformer that Katy Perry rode in on, all of which was capped off by Gisele Bündchen’s husband taking home the award for MVP. Here at Pornhub and YouPorn HQ, what we will remember forever about 2015’s big game is how our traffic stats were affected. As we have seen during other sporting events such as the recent CFB Playoff game or the World Cup, traffic changes surrounding a major sporting event tend to cause a pattern resembling an upside down parabola. This year’s Super Bowl affected traffic on both Pornhub and YouPorn in this same way but let’s take a closer look at some of the specifics.
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Pornhub Traffic Change During Super Bowl XLVIII
The Super Bowl, for many men and women in America, is something that can’t be matched by anything else in the world. The Pornhub Insights team has previously studied how major world events affect porn viewing habits. This time around, our number-hungry statisticians eagerly awaited the kick-off of the year’s biggest game, not just to watch the action unfold, but to also see how traffic changed on the world’s biggest porn site.
The traffic drop on Pornhub just prior to the big game showed the level of excitement going on across the entire United States. The two states with the highest traffic drops to Pornhub were of course Colorado State with an 18% drop and Washington State which saw a decrease of 20% – they must have gotten their porn viewing out of the way earlier. The national drop to the site was 6% which is significant for a country of 314 million people!
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