Porn on the Go: Mobile Traffic Takeover

Marketing intelligence firm SimilarWeb uses a wide variety of data sources to create an accurate and reliable picture of the digital world. One of their primary services is to rank the popularity of the world’s websites based on traffic volume. Until recently, SimilarWeb reported that Pornhub was the 38th most popular website in the world. Impressive, right?

But SimilarWeb has now became the first company to provide website rankings that includes mobile devices. This revision now shows that Pornhub is the 23rd most popular website in the world! That means Pornhub now has higher online visits globally than giants like eBay, MSN or Netflix.

The following chart illustrates why the inclusion of mobile traffic so drastically changes Pornhub’s web ranking. Since 2010, visits from mobile devices have grown a staggering 1424%. That means that today, more of Pornhub’s 60+ million daily visitors get off on-the-go using their smartphones than all other platforms combined.

pornhub-insights-mobile-traffic-growth-2010-2016

  • श्रवणनाथ सिद्ध

    What’s the point when I can’t comment, follow from your app.

  • J Jay

    Big fan of all your insights!! Question for you, do you have the data on the percentage of people clicking through to membership sales pages on mobile vs. desktop?

    • Alex Alexakis

      I agree with Jay, will be interesting to see the difference. In my field mobile is not converting that great.

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