The NBA championship game took place on June 19th with the Cleveland Cavaliers playing the Golden State Warriors, so our friends at The Daily Dot inquired to see if the game had an effect on people’s porn habits. Compared to a normal Sunday, Pornhub’s traffic during the game was down -10% across the United States, including the San Francisco Bay Area. Cleveland’s traffic was down -20% for the first half of the game, but then plummeted by -47% towards the end. Why such a drastic drop? Fap time clearly gave way to clap time as people all over Cleveland tuned in to see the Cavaliers snag the first pro sports championship title the city has had in 52 years. Congrats Cleveland!
Traffic increased rapidly after the game ended, reaching above average levels in the hours following. Folks in Cleveland were feeling pretty good, so Pornhub’s traffic there was up 20% above normal Sunday levels by midnight.