Mother’s Day is the one day out of the year moms everywhere get to drop what they’re doing and bask in the glory they deserve. So of course, we dug into some stats to find out what you are all searching for on this special day!
MILF is a term that is popular year-round. People don’t need a particular reason to search for it. It is one of the most searched terms and one of the most popular categories. Everybody loves a MILF!
That being said, we looked at the popularity of the term MILF on Mother’s Day compared to average and saw an increase of 7.8%. While this may not seem like much of a rise, keep in mind it is one of the top searches year-round. An increase of nearly 8% means it takes an extra hundreds of thousands of searches to make that much of a splash!
Top Searches Containing MILF
Speaking of MILFS, while we were digging into the stats, we looked at your favorite search terms involving “MILF” throughout the year.
At the top of the search list, with the most popular term, was “milf anal” followed by “latina milf” in second and “pawg milf” (pawg = phat ass white girl) in third.
We also saw ethnicity specific searches including “ebony milf,” “asian milf,” “Japanese milf” and “German milf” among the top 25 MILF-related searches. Evidently, no matter where you are in the world, people want a MILF!
Changes in Traffic on Mother’s Day
Mother’s Day is, naturally, a busy day. People are out and about delivering gifts to their moms and going out for brunch. If they have a partner, perhaps their partner’s mom as well, or their chosen moms.
Knowing this, we decided to investigate changes in traffic throughout the day. And as you might have anticipated, we saw a small decrease in traffic from around 5am all the way to 9pm. The most noticeable dip occurred around 4pm, with –5.91% of the average traffic that time of day.
We then decided to break that number down by male and female visitors. The traffic for females was below average from about 6am until 9pm. Interestingly, we saw a spike of about +5% in female traffic at 10pm. We can only assume this indicates the moms in our lives finally had a minute of alone time on Pornhub after a busy day! In contrast to that, we also saw a steep decrease of about -6.5% in female traffic around 2pm.
Male traffic was a little more consistent, dropping around –5.3% at 4pm and not picking back up to average times again until around 11pm.
Demographics of MILF Viewers
Finally, we decided to look into the demographics of MILF viewers. We found women are about –11% as likely to view MILF porn compared to men.
What about age, you might be wondering? Our data team looked into that as well! We found older demographics were more likely to search MILF porn. The age group of 18-24 searched MILF porn –18% compared to their older counterparts. The age group of 65+ searched MILF porn +38% more.
In other words, people below the age of 44 searched MILF porn less than people above the age of 45.
We hope you enjoyed this edition of Mother’s Day Insights! Happy Mother’s Day to all the moms, stepmoms, chosen moms, and powerful, sexy MILFs of the world!