UEFA Champion’s League Final 2016

The 2016 UEFA Champions League Final took place on May 28, 2016 in Milan Italy. Spanish teams Real Madrid and Atletico Madrid faced off. After a close match, Real Madrid won 5-3 on penalties following a 1-1 draw at the end of extra time. The match was watched closely by fans all over Europe, and much like the Superbowl and the World Cup, the Champions League Final caused a major drop in traffic to Pornhub. From 20h to 23h Central European Time, traffic in Spain was down -19% compared to the same time period on a typical Saturday. Iceland dropped -17%, Malta -15% and Norway -14%.


Because Spain had the largest overall traffic drop, we looked at the hour-by-hour traffic along with the capital Madrid and the average change for all of Europe. As the game started at 20h, traffic dropped off quickly and remained much lower than normal during the duration of the game. The tied extra time left fans on the edge of their seats, and traffic dropped as low as 27% in Spain, 44% in Madrid and 7% across all of Europe. After the game ended fans headed back to Pornhub in droves, with traffic across all of Europe reaching 13% above normal, plus 16% in Spain. Traffic took about an hour longer to recover in Madrid, reaching as high as 17% above normal at 1h.


Masturbation Month of May

Whether Pornhub’s 60 million daily visitors knew it or not, May was officially Masturbation Month and reached it’s climax on Masturbation Day, May 28th. We like to think of every day as Masturbation Day on Pornhub, but none-the-less our friends at LADBible asked our statisticians took a look to see if Pornhub’s visitors had changed their every day habits.

We found that searches for “masturbation” and related terms like “jerking off” increased 3.5% over the month of May, and the average visit duration to Pornhub increased 10 seconds compared to a typical month. So perhaps there was some masturbation celebrations taking place.


Overwatch Game Update

Pornhub Insights recently reported a large increase in searches for “Overwatch” when the game entered public beta on May 4th. At the time of our Watching Over Overwatch story, we recorded a peak search increase of 817% on May 5. Much of the increase was driven by news coverage of the overly-sexualized content found in earlier beta versions.

Our statisticians continued to monitor Overwatch searches throughout the month, and found a second increased occurred when the final game officially launched on May 24th. As the following chart illustrates, the post-beta searches peaked 1102% on May 9th before slowly tapering off, then jumped again 947% above average on May 25th.


Please note that the index value representing average Overwatch searches has been re-calculated for this chart to include the new search volumes in the month of May. Based on the earlier average, searches on May 9 would have increased as much as 5143%.

Gay Searches in the United States

As part of a special collaboration with Daily Dot, Pornhub Insights is looking into the popularity of gay porn for the first time, beginning with Americans who account for nearly 40% of Pornhub’s 60 million daily visitors. The proportion of visitors viewing Pornhub’s gay male content in the United States has grown 45% from 2012 to 2016. As of May 2016, over 3% of all U.S. Pornhub visitors go directly to our gay male section of the site.

These numbers exclude the large number of lesbian videos viewed on Pornhub, as those are most often associated with straight visitors. Specifically, this study will look at people viewing Pornhub’s gay male content, where in the U.S. they visit from, and what searches and categories are the most popular.


Slow Motion is Moving Fast

Vocativ asked our Pornhub statisticians to see if Slow Motion videos have grown in popularity over the last few years. With the development of new high FPS cameras, more studios are producing scenes and compilations featuring slow motion sex. But has this translated into interest from Pornhub’s 60 million daily visitors? Apparently it has.


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Pornhub Insights is research and analysis directly from the Pornhub team.


We’ve compiled data from billion of hits, all to explore the intricates of online porn viewership. Pornhub.com is the world’s biggest porn site. Follow Insights for stats, events and Pornhub related announcements.