The 90th Annual Academy Awards took place on Sunday March 4th, so our friends at Cinema Blend checked in to see if Pornhub fans were willing to put their pornstar love on hold to watch their favorite Hollywood stars. The live coverage began at around 7pm Eastern Time, as celebrities strolled the red carpet, and Pornhub traffic across the United States dipped by as much as 4% compared to 7pm on a typical Sunday. The award show ceremony began at 8:30pm at which time traffic was only -3% below average.
Sweden Insights
In this edition of Pornhub Insights, we’ve joined with Sweden’s Nyheter 24 to see how visitors from their country enjoy watching Pornhub. Over the last year we’ve looked closely at neighboring countries including Norway, Estonia and Denmark, and compared many other parts of Europe in our 2016 Year in Review.
Austrian Women
In today’s Insights report, we’re once again taking a look at the preferences of Pornhub’s female visitors around the world. This time we’re joined by heute.at for an in-depth look at Austria’s women and how they compare to Austria’s men, and women elsewhere in the world.
2018 Winter Olympics
The 2018 Winter Olympics opened February 9th in Pyeongchang, South Korea. As people all over the world tuned in to watch their favorite winter sports, the excitement soon flowed over to Pornhub where searches containing “Olympic” and “Olympics” grew by up to 561% compared to average levels.
Pornhub Premium Valentine’s Day
Every February 14th, the Pornhub team shows our love for our users by offering 100% free access to the Pornhub Premium service for a full day. In 2017 more than 3.5 million took advantage of Free Valentine’s Premium access, and we are expecting a lot more people this year.
In anticipation of the big day, our statisticians decided to see what millions of people are most likely to do when they have access to Pornhub Premium for 24 hours. By comparing usage of Pornhub Premium’s on February 14th, 2017 to usage on an average day, they were able to estimate how the influx of new visitors differed from the people who were already using the Premium service every day.
Philadelphia Super Bowl Parade
Hot on the heels of our 2018 Super Bowl Insights, Pornhub’s statisticians focused in on Philadelphia’s traffic change during their February 8th parade celebrating the Eagles’ win. While traffic from the city of brotherly love was up slightly before 9am, it began to drop by 10am as fans headed to the chilly streets to find a good view. By 11am, traffic was down -6% below that of an average Thursday, and as the celebrations continued, traffic remained below average until 3pm at which time there was a slight increase above average.
Philadelphia’s trending search terms on parade day included “superbowl”, “parade”, “football” and “cheerleader”. Their brotherly love showed through with a +173% increase in searches for “philadelphia”. The popular search “big dick” increased an additional +28% on parade day — perhaps due to Nick Foles’ new nickname “Big Dick Nick”.
