Pornhub’s 2016 Year in Review

It may have seemed like 2016 was never going to end, but here we are at the beginning of what we’re hoping will be a happy and healthy 2017. Overall it’s been a pretty steady ride, but boy are we excited to kick off a new chapter! We’ve had a great year at Pornhub, and our Insights blog has delivered tons of awesome data over the course of 2016. Throughout the year we’ve covered interesting search trends analyzing the cultural intersection between Pornhub and the likes of ClownsPokemonPoliticians, and even Super Heroes.

We’ve also looked at how certain events can affect traffic to Pornhub including the Olympic Games, Major League BaseballSnow Storms and of course the Presidential Election. As we’ve done for the past three years and counting, we’re wrapping it all up with a pretty bow and delivering you all of 2016’s top stats for Pornhub’s 4th annual Year in Review.


South Carolina Insights

A newly proposed bill in South Carolina would require that all computers sold in the state come with special software pre-installed to block porn sites. The bill proposes that consumers who want the filter removed would have to pay $20 to the state. We figured this is a good time to look at how visitors from South Carolina enjoy their porn, and how their preferences differ from other states.

Folks from South Carolina visit Pornhub for 29 seconds longer than the U.S. average. That ranks them 7th for the longest lasting power, just behind Louisiana and Arkansas. For overall traffic to the site, South Carolina ranks 25th.


Have Yourself a Merry Little XXXmas

Christmas is just around the corner, so to get everyone into the horny holiday spirt, Pornhub’s statisticians are taking a closer look at what sexy seasonal searches are most popular this time of year. When holidays like Halloween, Thanksgiving, Easter and even Valentines Day roll around, we usually find that searches related to those holidays increase drastically – and Christmas is certainly no different. Santa’s list is very naughty indeed when it comes to Pornhub’s users.


Italian Referendum Traffic

On Sunday December 4th, Italians voted to decide if they should modify their Italian Constitution. 59.1% of voters decided to vote “No” so Pornhub, along with our friends at, checked to see what effect the Italian referendum had on everyone’s favorite website.


Argentina Insights

Today we’re joined by our friends at UNO to see how porn usage in Argentina differs from elsewhere in the world. Argentina ranks 18th worldwide for visitors to Pornhub, although it’s population places it at 32nd. The average visitor from Argentina is 37 years old, and 23% are female, which is just slightly under the worldwide average of 24%. Only 57% of Argentina’s Pornhub traffic comes from mobile devices — far less than the 70% used worldwide. The average visitor spends just 8 minutes and 36 seconds on Pornhub, 44 seconds less than the world’s average, and they’re more likely to visit on Mondays.


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Pornhub Insights is research and analysis directly from the Pornhub team.


We’ve compiled data from billion of hits, all to explore the intricates of online porn viewership. is the world’s biggest porn site. Follow Insights for stats, events and Pornhub related announcements.