Now that Hillary Clinton and Donald Trump have officially been named the presidential candidate for their parties, we figured this would be a good time to see how popular they each were based on Pornhub searches. Both Trump and Clinton have been the subject of numerous porn parodies, so we’ve seen searches increase for both candidates as the election cycle has ramped up.
Overall, Trump beats out Clinton across the board. Search terms containing “Trump” are searched 144% more often than those containing “Clinton”. When it comes to genders we found that women search Trump 1704% more than Clinton, and men search Trump 118% more than Clinton. However, if we compare the genders to each other, men are 556% more likely to search for Clinton compared to women, and women are 26% more likely to search for Trump when compared to men.
Pornhub visitors in the 18 to 24 age group are 92% more likely to search for Trump when compared to all other age groups. They are also 61% more likely to search for Clinton compared to other ages, along with people in the 45 to 54 age group who are 62% more likely.
When compared to other states, Trump is proportionally searched more often by Pornhub visitors from Connecticut, New Jersey, Maryland, Delaware and Massachusetts.
When compared to other states, Clinton is proportionally searched more often by Pornhub visitors from Wyoming, South Dakota, West Virginia, New Hampshire and Ohio.
There are more searches containing “Trump” in all states than searches for “Clinton”, but some states are much more interested in Trump. Visitors from Hawaii are 327% more likely to search for Trump compared to Clinton, and California is 247% more likely.
We recently looked at how Pornhub usage changed during the Republican National Convention in Cleveland, so our statisticians did the same for the Democratic National Convention in Philadelphia. Although Cleveland’s Pornhub traffic increased during the RNC, we found no measurable increase in Philadelphia from July 25th to 28th.
During the DNC, searches for Hillary Clinton increased as much as 222% across the United States, and 233% in Philadelphia. After Michelle Obama’s convention speech searches for her increased 441% across the United States, and 275% in Philadelphia. Although searches for Trump increased slightly across the United States during the DNC, his searches dropped by 22% in Philadelphia. These percent changes are compared to the average daily searches for each person during the month of July.
On July 31st the public was shocked when it was revealed that Melania Trump had taken part in a nude photo shoot in 1996. The internet exploded with searches as people looked to see Melania’s nude photos, and searches on Pornhub were no exception. By the morning of Monday, August 1st, searches for Melania were up 2019% above earlier averages. We last saw an increase of 1477% after Melania’s speech at the Republican National Convention. We expect searches to continue to increase as the story circulates the internet.
“However, if we compare the genders to each other, men are 556% more
likely to search for Trump compared to women, and women are 26% more
likely to search for Trump when compared to men.”
I believe this is a typo. The graph below shows it should say men are 55^% more likely to search for Clinton compared to women.
You’re right! The chart is correct but the text has the wrong candidate name. Thanks for catching that, it’s now been fixed.