Winter storm Emma blasted Ireland with snow, causing much of the country to be shut down from March 1st to 3rd, 2018. Those who didn’t lose power (or were willing to give up precious battery life), found warmth in Pornhub, where traffic saw major increases compared to an normal period.
Some of the biggest changes were seen from 2am to 3am, which is similar to the traffic change on many holidays, when people stay up later knowing they don’t have to go to work the next day. On March 2nd, traffic at 3am was 68% higher than the same hour on an average Friday.
For much the same reason, traffic was below average those three days from 6am to 7am — a popular time for people to visit Pornhub before they get ready for work, and higher again from 9am to noon hour with Ireland’s citizens being hard at home rather than hard at work. March 1st also saw a large increase of 59% above average at 3pm.
Compare these results to Ireland’s traffic during Hurricane Ophelia in October 2017 and the hourly similarities are striking. In the United States, 2017’s Winter Storm Stella and 2015’s Winter Storm Juno showed much the same results.