In this edition of Pornhub Insights we’re joined by our friends at GQ to take a closer look at visitors from the U.K. capital of London. While Birmingham ranked 2nd for Pornhub traffic from within the U.K., London ranks 2nd among all worldwide cities, just behind New York. That’s an impressive number of porn lovers, seeing as London’s population ranks 22nd worldwide.
On average, visitors from London spend 9 minutes and 43 seconds each time they visit Pornhub, just 3 seconds longer than the U.K. average and 7 more than the world. Like most parts of Europe, the most popular time of day for Londoners to visit Pornhub is 10pm to 11pm, and Sunday is the most popular day of the week.
Because London accounts for over 20% of Pornhub’s U.K. visitors, the most popular search terms are quite similar to the country in general. “Lesbian” is the most popular search, followed by “step mom” and “MILF”. Interestingly, searches for “Indian” rank higher than “British”, and we once again see a large number of searches for “british chav” which we had previous taken a more in-depth look at.
Lesbian is also the most popular category of videos viewed in London, followed by Ebony and MILF.
To really get an idea how the tastes of porn viewers in London differ, we can can look at the relative popularity of categories when compared to visitors elsewhere. Compared to the rest of the U.K., visitors from London are proportionately 60% more likely to view the Ebony category, 54% more for Indian and 45% more for Interracial. Views of Arab and Asian videos are also more popular than elsewhere in the U.K.. We often see such increases in ethnic searches in cities which have a diverse population of immigrants.
When compared to the rest of the world, visitors from London are 701% more likely to view the British category. The Gay Bareback category is 68% more popular in London, as well as the Arab and Amateur categories.
Women account of 25% of London’s Pornhub visitors, just slightly ahead of the U.K. average of 24%. Perhaps due to the cost of living, London has a much smaller proportion of 18-24 year old visitors — only 23% compared to the U.K. average of 31%. There are however significant gains in visitors 25-34 (38% vs 30%) and 35-44 (20% vs 16%).
80% of Londoners are using mobile devices to visit Pornhub, with smartphones in particular being 8% greater than the U.K. average usage of 60%.
We hope you enjoyed this visit to the United Kingdom. Be sure to check our some of our earlier U.K. posts including The United Kingdom Divided, Storm Gertrude, Footballer Searches, Kim K & Ray J Searches and U.K. Gay Searches.