Women of the World

International Women’s Day is March 8th, so our friends at Mashable asked us to take a closer look at what’s Pornhub’s female visitors like to watch. Women’s Day is about bringing women together, but this year the Insights team has decided to showcase how female porn viewership differs all around the world.

If you’ve read our 2018 Year in Review, you may already know that Lesbian is by far the most popular category of videos viewed by women, and in fact it’s 151% more popular with women when compared to men.

In some parts of the world, women favor a different category for their number one choice including Hentai, Ebony, Anal, Indian, Japanese, Mature and MILF. The following map illustrates how these popular categories tend to be focused in certain regions.

We can also see how female favorites vary by country when we look at the top relative categories — those being the ones that are proportionately more likely to be viewed by women when compared to other women around the world.

In the United States, women are 102% more likely to view Ebony videos and 69% more into Interracial. As you might expect, women in the United Kingdom are 474% more likely to view the British category, but they’re also 31% more into Rough Sex. Women in Canada are 36% more into Threesomes, French women are 103% more into Cuckold videos and Germany women are 165% more into Feet.

Women in Mexico are 95% more likely to view Striptease videos, in Brazil they’re 71% more into Transgender, in Spain they watch Handjobs 91% more and in the Ukraine they’re 277% more into Fisting.

Across most of the United States, Lesbian is the most viewed category, but in the Southern states women prefer Ebony videos. In parts of the West, Midwest and Northeast, Threesome videos are the most watched by women.

The differences become more clear when we compare the relative categories that women in each state are more likely to view compared to the national average. For example, women in Alaska are 110% more into Party videos, in Colorado they’re 41% more into Brunettes, in D.C. they’re 166% more into Smoking videos and in Kentucky they’re 66% more into Feet.

In Oklahoma women are 67% more into seeing Tattooed Women, in North Dakota they enjoy Cosplay videos 76% more, in Missouri they’re 25% more into Fisting and in West Virginia they’re 72% more likely to view Virtual Reality videos.

To further differentiate, we can look at the top relative search terms that have been entered by women in each state. Women compared to the national average, women in Montana are are 99% more likely to search ‘surprise anal’, Indiana’s women are 19% more into ‘daddy’, in Maine they’re 91% more into ‘gloryhole’ and in West Virginia they prefer ‘bdsm’ 23% more.

Some other standout searches include a preference for ‘Navajo’ videos in Arizona and New Mexico, ‘bedgasm’ is 52% more popular with women in Nebraska, Idaho’s women like ‘My Little Pony‘ 61% more, and ‘anime’ is 36% more popular in Kansas and 95% more popular in Wyoming.

In some states women prefer to keep things local. For example, in Maryland they’re 66% more likely to search ‘Baltimore’, in Michigan they’re 39% more into ‘Detroit’ searches, in Pensylvania ‘Philly’ is 309% more popular and in Nevada women are 11% more likely to search ‘Las Vegas’.

Our statisticians also took a quick look at how female porn viewership differs among women of different age groups. When compared to all other ages, women aged 18 to 24 are 81% more into Hentai videos and women over the age of 65 are 143% more into seeing Handjob videos.

  • 18 to 24: Hentai (+81%)
  • 25 to 34: Tattooed Women (+32%)
  • 35 to 44: Double Penetration (+29%)
  • 45 to 54: Mature (+39%)
  • 55 to 64: Vintage (+78%)
  • 65+: Handjob (+143%)

To learn more how women differ from men, you can check our our 2018 Year in Review. For events that bring women together, be sure to check our traffic changes during the 2017 and 2018 Women’s March. For a previous Women’s Day, Pornhub’s statisticians also took a closer look at Women and Tech to see how device usage differs among women when compared to men.

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