Women’s Favorite Searches Worldwide

To close out International Women’s Month, we teamed up with our friends over at Bustle to bring you the latest data on the porn viewing interests of women. Over the last few years, Pornhub has taken a closer look at female visitors in our What Women Want and More of What Women Want posts. In both cases, much of our focus was comparing women to men to see how their porn viewing habits differ. For Women’s Day, we decided to leave men out of the picture, and looking at how women around the world differ from each other.

In our 2015 Year in Review we found that 24% of Pornhub’s viewers worldwide are women. With over 60 million daily visitors, that allowed us a large base of anonymized data to sample for this report. Let’s start by taking a broader look at the world. Most women in North, Central and South America enjoy viewing the “lesbian” category. It’s also popular is many other parts of the Western World including Europe and Australia. Women in the African Continent prefer to view the “ebony” category.


The following map gives us a closer look at Europe. Again we can see that “lesbian” is the dominating category for women in many countries, but Germany and Turkey prefer the 18+ “teen” category.  Women in the Czech Republic prefer the softer touch of “female friendly” porn. Serbia and Macedonia both enjoy “mature” porn, while women in Russia, Ukraine and Belarus like it “anal”. We can see Kazakhstan’s preferred “big dick” coming in just below that.


The following map offers a closer look at the Asian continent and neighboring countries. “Hentai” is the most popular category for women in Eastern Asia, alongside “teen” in many parts of South Eastern Asia. For the most part, women in Southern Asia enjoy watching the “lesbian” category.


We next looked at regional data for a few Pornhub’s highest traffic countries. “Lesbian” was by far the most viewed category across the United States, so we instead focused on the top relative categories, meaning the ones that are viewed more in each state when compared to women elsewhere in the country.

A few states stand out from the rest of the country. In Washington state, women view “hentai” more often. Californians love “big tits” and Colorado likes “anal”. Up in Alaska women really enjoy “big dick” and Hawaii likes the “Asian” category.


Videos categorized as 18+ “teen” are popular in many states compared to the rest of the country, as are “female friendly” videos. Missouri, Ohio and Pennsylvania enjoy “bondage” videos, while women in Colorado, Indiana, Kentucky and West Virginia like to see “threesome” videos. Perhaps the biggest stand-out is the popularity of “ebony” videos across the Southern States.

Heading up North, we visited our female friends in Canada and found that those in British Columbia view the “Japanese” category more than other provinces, and Alberta likes “hentai”. 18+ “teen” videos are popular in Saskatchewan and Manitoba, and “ebony” in Ontario. Les dames dans Quebec like “anal” videos, and in Newfoundland and Labrador they like rock-hard “big dick”. The three Maritime Provinces spend time together in the “threesome” category.


Pornhub’s second highest country for traffic is the United Kingdom. When we compared the four countries, we found that women were not entirely United in their porn preferences. Women in Scotland like the softer touch of “female friendly” videos and Northern Ireland likes “MILF” more than the rest of the UK. In Wales women like 18+ “teen” porn, and in England “ebony” is viewed more often.


Relative category views help us to see how preferences differ, so we looked at how much more popular the top relative category is in some of our highest traffic countries. When compared to the rest of the world, women in the United States searched for “ebony” 74% more often, as does South Africa with a 95% increase. Brazil and Argentina both enjoy “shemale” videos, while “hentai” is popular in Japan, Taiwan, the Philippines and Mexico.


The final Insight we wanted to share is how long ladies in these countries spend watching videos each time they visit Pornhub. The average time spent per visit for women is 10 minutes and 33 seconds. Women in the Philippines knock that average out of the water clocking in 14 minutes and 20 seconds on each visit. The United States, South Africa, New Zealand and Australia all best the 11 minute mark. Many of the ladies in Europe and Asia come in faster than average, but few get the job done faster than Ukrainians at only 6 minutes and 45 seconds.


Happy International Women’s Day to all of our dedicated viewers!  We hope you enjoyed our latest Insights.  Stay tuned for more to come soon.


  • mistake

    you put the map of Greece next to “Philippines”

    • Master Chef

      True lol

    • mike_pornhub

      Sorry about that! It’s been fixed on the chart.

  • uncleaina

    I always knew Ukrainian girls were easy!

    • Pizza

      go and fuck yourself

    • gap

      haha thought the same 🙂

    • pants

      I don’t follow.

  • Max Rockatansky

    How do you know it’s actually women viewing these categories???

    • Astra

      First thing that came to mind and I fear the real answer has to do with privacy breaches.

      • Presumably the data relates to registered viewers who have opted to share their gender (in this case, female).

        • Astra

          On a previous report (2014), Pornhub says it comes from Google Analytics data, well known for being terribly incorrect. Hopefully they have a better dataset now.
          I had the impression people don’t usually login when using these sites. Surprised.

          • gap

            yup, it obv comes from google analytics

          • Lots of people log in, you two have, I always do. I have nothing to hide. If you want to Favourite, Like, Comment on, Download or use a Pay Site you have to log on.

            Pornhub have 60 million daily hits worldwide. That’s incredible and must be one of the largest daily data sets apart from perhaps US Agencies such as the US Military, the CIA, FBI, the State Department etc. I’m confident Pornhub have accurate figures on proportions of logged in and non-logged in users. And they would have trends over time and by country I imagine.

            Of course many people log in under pseudonyms or even blatantly misleading avatars. Don’t point that at Pornhub, that’s the individual’s behaviour.

            Don’t rely on personal impressions or what people say when there is hard, well analysed data in front of you. Apply intelligent critical analysis to the interpretation of the data but leave your skepticism logged off!

            cheers from Tokyo
            I’m not Japanese and i don’t live here. Just happens I’ve been here for 9 weeks. Any major site knows that because i share my locatyionm.

  • It’s interesting to know on what quantity of women users does this analytics based on.

    … in each county

    • mike_pornhub

      Although we don’t give out raw traffic numbers, you can read our 2015 Year in Review on Insights. On average 20% of our users worldwide are women, and we have over 60 million visitors per day. The Year in Review article also ranks our Top 20 countries by traffic.

      • I already read and calculate that. But It’s a worldwide numbers. It’s interesting to know that by each country. How many people of all country population watch porn ::)

      • Statsy

        Any chance to have an actual “women top 20 search list” as opposed to most viewed? this title is misleading however Im really interested to know what the 20 most commonly searched terms are for women
        from around the world

  • Dingo

    This is top view categories, not searches.. Would much prefer search info for the same demographic

  • DementedShaman

    I congratulate the Russian girls! They apparently have to give birth through the ass!

  • WOW very nice share information

  • Franco Lee Taylor

    Why in detail did not consider Russia?

  • Jesus Glue

    this is by far the most interesting analytics I have ever cum by…did anyone get the naughty words I just used

  • Jesus Glue

    WHAT the fuk is female friendly I’m trying to use these litics to help my CB broadcast

    • Nicole Cameron

      “Female friendly” it’s a category, it’s usually soft core porn, missionary, cunnilingus, lesbians, soft sensual fellatio (as foreplay and not the entire act), not of lot of deep throating and spit, anal is usually not included, rough sex (but still soft core, think along the lines of James Dean). “Female friendly” is a category of it’s own it’s mostly about her orgasm instead of cum on her face.

  • Jérémie Lefebvre

    I hope there won’t be a conflict between Russia and Kazakhstan. Because it would be very painful. ^^’

    • domarin yann


  • Imran akhtar

    What Russia!!!!!!!!!!!!!!!!!!!!!!

  • T-Ellen

    Creo que, aparte de que cuando se registre una usuaria en una web porno puede perfectamente mentir y decir que es un tío, aparte… decía, no cuentan sobre la orientación sexual de las mismas, ya que será logico que las lesbianas busquen éso, mientras que muchas pero muchas de las HETERO ‘a muerte’ nos derretimos con porno gay (sólo pollas, 0 tetas) en menos de 3 mtos. Y este dato no lo he visto en ninguno de los esquemas y graficos expuestos arriba.

Page 1 of 11