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Gay Searches in the United States

As part of a special collaboration with Daily Dot, Pornhub Insights is looking into the popularity of gay porn (nsfw) for the first time, beginning with Americans who account for nearly 40% of Pornhub’s 60 million daily visitors. The proportion of visitors viewing Pornhub’s gay male content in the United States has grown 45% from 2012 to 2016. As of May 2016, over 3% of all U.S. Pornhub visitors go directly to our gay male section of the site.

These numbers exclude the large number of lesbian videos viewed on Pornhub, as those are most often associated with straight visitors. Specifically, this study will look at people viewing Pornhub’s gay male content, where in the U.S. they visit from, and what searches and categories are the most popular.

Continue reading “Gay Searches in the United States”

More of What Women Want

After we initially ran the first installment of What Women Want back in September of last year, we got tons of questions from readers and reporters alike, asking us to go even further and into more depth with regards to the behavior of female Pornhub viewers. As a part of a special collaboration with RedTube (NSFW) as well as our friends over at The Daily Beast, we’re going to be doing exactly that with this installment of Insights. With the number of female viewers continuously growing, the way that members of the fairer sex engage with adult content remains an increasingly fascinating topic to explore. Today we’ll be examining everything from which search terms have increased in popularity among women over the course of the past year, to which countries currently have some of the highest and lowest proportions of female viewers. Continue reading “More of What Women Want”

Coming of Age: Millennials

The Millennial generation, members of which are also sometimes referred to as Echo Boomers, consists of the demographic cohort born roughly between the years 1982 and 2000. Through a special collaboration with our friends over at Mic.com, we’re taking a look at the particular way that Pornhub’s 18-34 users interact with the largest adult site in the world. Touted by some as the most tech savvy generation to date, millennials are generally known for being glued to their phones and sharing all aspects of their lives on social media. Thanks in part to the open and rapid access to information afforded to this group by the web in their formative years, the sense of media awareness and general world views of these 18-34 year-olds truly sets them apart from previous generations in the way that they consume online. Continue reading “Coming of Age: Millennials”