Pornhub Insights has shown many times before how televised sports events can greatly affect traffic to our site. Take for example our coverage of the NBA, NHL and World Cup. In 2015 we also found that Super Bowl 49 had caused a major traffic fluctuation during the game, so our friends at the New York Daily News were curious to see if the same held true one year later. On Sunday February 7, 2016 the Carolina Panthers met the Denver Broncos at Levi Stadium in San Francisco Bay Area to determine who would be the National Football League Champion. In the end, the Broncos came out ahead 24 to 10.
Tag: Super Bowl
Pornhub Traffic Changes During Super Bowl XLIX
Super Bowl XLIX was packed with many now memorable moments. There was that rather questionable play call during the game’s final moments, the brawl, the giant tiger transformer that Katy Perry rode in on, all of which was capped off by Gisele Bündchen’s husband taking home the award for MVP. Here at Pornhub and YouPorn HQ, what we will remember forever about 2015’s big game is how our traffic stats were affected. As we have seen during other sporting events such as the recent CFB Playoff game or the World Cup, traffic changes surrounding a major sporting event tend to cause a pattern resembling an upside down parabola. This year’s Super Bowl affected traffic on both Pornhub and YouPorn in this same way but let’s take a closer look at some of the specifics.
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2014 Year In Review
2014 was a huge year for us here at Pornhub HQ. We put our team of statisticians to work time and time again to deliver the data and bring you the most fascinating facts having to do with the world’s #1 porn site. Focusing largely on search trends and how user interactions react to major events around the world, we’ve covered everything from the traffic changes during the recent Scottish referendum to America’s obsession with anal sex and everything in between. Be it sports, politics, climate or demographic related, we found a way to relate it to porn trends and offer up some awesome insights. Today, we’re going to relive the magic one more time and take a long and hard look at how Pornhub’s user habits have evolved over the course of the past year, when compared to our 2013 review, as well as introduce some exclusive new and updated data. Let’s get started!
Pornhub Traffic Change During Super Bowl XLVIII
The Super Bowl, for many men and women in America, is something that can’t be matched by anything else in the world. The Pornhub Insights team has previously studied how major world events affect porn viewing habits. This time around, our number-hungry statisticians eagerly awaited the kick-off of the year’s biggest game, not just to watch the action unfold, but to also see how traffic changed on the world’s biggest porn site.
The traffic drop on Pornhub just prior to the big game showed the level of excitement going on across the entire United States. The two states with the highest traffic drops to Pornhub were of course Colorado State with an 18% drop and Washington State which saw a decrease of 20% – they must have gotten their porn viewing out of the way earlier. The national drop to the site was 6% which is significant for a country of 314 million people!
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